Auckland Fish Market

Redesigning the identity and sub-brands for Sanford's Auckland Fish Market required logo development, signage and wayfinding, wall decoration, advertising, menus, digital menu boards, web sites, and even several forms of currency. A project as wide and deep as the ocean

Auckland Fish Market signage

Auckland Fish Market wall decorations

Auckland Fish Market wall decorations

Auckland Fish Market promotional money

Sanford and Sons logo

Sanford and Sons signage and identity

Sanford and Sons promotional currency

Market Galley logo

Market Galley signage and identity graphics

Market Galley specials boards

Market Galley print menu

The Wreck, various logos

The Wreck signage

The Wreck staff uniforms

Client: Sanford • Collaboration with: The Mesmeric

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